TAG Heuer Unveils Solargraph Collaboration with Oracle Red Bull Racing
TAG Heuer celebrates its partnership anniversary with a new Solargraph design for the Red Bull Racing team.
In a vibrant showcase of innovation and heritage, TAG Heuer has unveiled a bespoke Solargraph design in partnership with Oracle Red Bull Racing, marking a milestone anniversary of their collaboration. The initiative, announced by Oracle Time and echoed by Watchonista, celebrates the enduring synergy between the Swiss watchmaker and the Formula 1 powerhouse.
TAG Heuer’s Solargraph—an emblematic motif that blends the precision of horology with the dynamic energy of motorsport—has been reimagined to reflect the team's iconic orange and black livery. The new design features a stylised sunburst pattern that pays homage to the team’s historic “Red Bull” branding while incorporating the sleek, modern aesthetic that TAG Heuer is renowned for. According to Oracle Time, the partnership has spanned over a decade, during which the brand has supplied timepieces to key team members, including drivers and engineers, and has been a visible presence on the pit wall and in the paddock.
Oracle Red Bull Racing, meanwhile, has highlighted the significance of the Solargraph as a symbol of resilience and forward‑thinking. The team’s technical director noted that the collaboration aligns with the sport’s emphasis on cutting‑edge technology and sustainability. The Solargraph, which is now available in limited edition watches, will feature on the team’s official merchandise and will be showcased during the upcoming season’s opening rounds.
For Indian fans, the partnership announcement comes at a time when the sport is gaining increasing popularity across the sub‑continent. The new Solargraph watches will be available for purchase through TAG Heuer’s official Indian website and select retail partners. Fans can also catch the launch event live on FanCode, where the team will provide a behind‑the‑scenes look at the design process. The event is scheduled for 7:30 PM IST on Thursday, with a live stream available on the FanCode app.
Source: Oracle Time